Advanced Micro Peripherals announces new French distribution channel with NeoMore

Embedded video specialist Advanced Micro Peripherals is pleased to announce the appointment of NeoMore as its new distributor for France. By working with a well established company, Advanced Micro is able to leverage its Cambridge based design, manufacturing and sales capabilities with the local field sales and technical support skills of NeoMore. NeoMore is located near Paris and is a major distributor of boards, development systems and support software for many of the leading vendors of embedded systems products.

With the increasing demand for autonomous defense equipment and video solutions for surveillance / situation awareness, the European market for embedded video products will continue to grow steadily over the next 5 years. These vertical markets are already well served by Advanced Micro’s specialized board level products and ruggedized video streamer / DVR platforms and, by combining forces with NeoMore, the company is better positioned to access the French defense and aerospace markets.

“Advanced Micro is well placed to achieve significant worldwide sales growth during 2011”, said Lee Foss, Technical Director at Advanced Micro Peripherals. “Our objective is to further increase our market coverage in France through the use of an effective local field sales team.”

“NeoMore is increasing its portfolio of embedded systems solutions for the French market with the embedded video solutions from Advanced Micro, to better serve its defense, surveillance and transportation customers” said St├ęphane Oillic, General Manager at NeoMore. “The high quality, the high technology of products, and the fast responsiveness of Advanced Micro support team fit perfectly with NeoMore’s commitments. We believe that Advanced Micro products and services will help us significantly to address this growing market”